Lessons from a promoter at IT Show 2011
There are always so many things to look at in a once a quarter consumer electronics show such as the IT Show 2011. Today’s trip was yet another different kind of experience for me. Apart from the latest gadgets, I looked at how promoters attempted to sell their product.
Most promoters performed live demonstration for the use of their products to the audience. There were some who walked through the features of their products themselves and there were those who engaged the audience to try out their products. Although, quite a number managed to attract a group of bystanders to look at their product, not many achieve a high volume of sales.
Only one of them managed to led me and my brother to buy his product. As much as I was amazed by his product, I was even more amazed at his approach in selling his product.
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